02 March 2022

• 8.45AM - 9.15AM
  Registration, refreshments and networking
• 9.15AM - 9.20AM
  Chair’s welcome
  Stephen Cotterill, editor, Fundraising magazine
• 9.20AM - 9.50AM
  Opening keynote - Behind the scenes at Macmillan: Using technology to increase reach and impact
  Three months into her new role at Macmillan, Roxane Heaton brings a wealth of knowledge and experience from public and private sectors. A passionate advocate for digital literacy and inclusion as a tool to drive social mobility, she is interested in reimagining user journeys to make services more accessible to more people. In this uplifting keynote she will discuss the transformative role technology can play to empower not only your workforce but also your service users, creating strategies for impact and reach. 
   
  Roxane Heaton, chief information officer, Macmillan Cancer Support
• 9.50AM - 10.30AM
  Plenary – Dreaming big and achieving more through digital

  In this session we debate and discuss the true meaning and application of digital transformation. From problem-solving through to goal-setting, speakers will discuss the role of technology to elevate your ambitions, open your eyes to a new bigger vision of what might be possible and help you to move towards your goals at pace. Digital Wonderlab will share the stage with three different charities, inviting them to share their big ambitions, and to show how digital is helping each of them to achieve their unique vision, enhancing the connection with their supporters and delivering the impact needed at local, regional and national levels.

  Digital Wonderlab and charity speaker

• 10.35AM - 11.15AM
  1A. Tapping new audiences through digital

  Digital channels for acquisition and engagement through social media have come into their own during the pandemic. This session will look at how organisations can put in place an effective digital strategy to help grow their acquisition rates and engage supporters at a truly meaningful level.  

  Athar Abidi, head of social media, British Heart Foundation and Yasmin Georgiou, digital engagement strategy partner, Action for Children
   

• 10.35AM - 11.15AM
  1B. How live data visualisation can help demonstrate impact, increase transparency, and improve effectiveness

  When sustainable funding, trust and reputation are increasingly under the spotlight, the need for charities to demonstrate impact and build trust has never been more important. This session explores how live data visualisation of data can really help tell your impact story and will include examples including how YMCA England and Wales, a federation of 110 local charities, is using live data visualisation tools to collect and measure impact data across its federation. Whatever the shape or size of your organisation, this session will help you to identify which key metrics align with your core purpose, and how you might begin to use your data more effectively to tell your impact story.

  Matt Stevenson-Dodd, managing director, Trust Impact

• 10.35AM - 11.15AM
  1C. Leading through change - how to bridge the digital skills gap and foster a culture of learning

  Workshop session

  Growing digital skills and confidence amongst staff is key to the development of your digital transformation. So how can you measure where you are and plan where you need to get to? In this interactive workshop digital expert and co-author of The Charity Digital Skills Report Zoe Amar will take you through the latest trends in digital skills, help you benchmark your charity and map your next steps to help grow your colleagues' skills and develop a culture in which learning about digital is supported and recognised. 

  Zoe Amar, director, Zoe Amar Digital

• 11.15AM - 11.35AM
  Morning refreshment and networking break
• 11.35AM - 12.15PM
  2A. Bridging the fundraising gap with direct mail
  With good cut-through and consistent results, direct mail still provides a useful engagement and acquisition channel for charities.  Whether it is engaging with core supporters, recruiting high value donors, or securing longer term legacies; research has shown that post is one of the main ways that consumers want to hear about new ways to give.  This session will cover how mail can be used in a post-GDPR world, discuss what data is available to find those harder to find prospects, and share some examples of successful charity campaigns.
   
  Scott Logie, Customer Engagement Director, REaD Group
• 11.35AM - 12.15PM
  2B. How the Microsoft Power Platform and its low code/no code solutions can help charities thrive in a post-COVID world

  As we return to some sort of normality, many organisations are having to digitally diversify in order to survive. But charities don’t actually need to spend thousands on brand new systems when there are alternative, more affordable options to consider. In this session, m-hance’s James Glover and Tory Cassie will introduce Microsoft’s Power Platform; focusing on Power Apps and how these feature-rich applications can be built quickly and easily using a low-code approach. They will discuss how Power Apps can play a key part of your charity’s digital strategy and will demonstrate how they can help to solve organisational challenges and make processes more efficient.

  Tory Cassie, NfP business development and James Glover, head of solutions architecture, m-hance
   

• 11.35AM - 12.15PM
  2C. How well are your fundraisers?

  With long hours and constant pressure to hit targets, fundraising can be a tough job at the best of times. After 18 months of pandemic, redundancies, furlough and radical changes to working patterns, it has been a particularly challenging time. The mental health and wellbeing of you and your team is essential to achieve your goals and generate income for the caues you are passionate about. It is also vital for job satisfaction and retention. This interactive workshop will help you develop strategies to manage you and your colleague's mental wellbeing.

  Claire Warner, management coach and workplace culture strategist 

• 12.20PM - 1.00PM
  3A. Recruitment panel - removing barriers to entry

  It is well known that there is a lack of diversity in fundraising. Without a variety of voices from different backgrounds informing your strategies and comms, the chances are you are limiting your reach and failing to tap into donor support from diverse communities. It is time to move past the obvious point that the sector lacks diversity to look at the actual practical steps of what people can do about it! The members of this panel all have experience of implementing clear strategic principles in their recruitment process that go some way to eliminating unconscious bias and nurturing more equitable employment policies. Through this session, delegates will come away with clear guidance of the steps they must take to ensure equity in recruitment if they are ever in the position when they need to hire fundraisers.

  Elizabeth Balglobin, charity consultant and charity interim manager, National Emergencies Trust
  David Mbaziira, EDI head, Chartered Institute of Fundraising
  Liz Tait, charity director of fundraising, Great Ormond Street Children's Hospital (GOSH)
  Anna Yearley, joint executive director, Reprieve

• 12.20PM - 1.00PM
  3B. Putting digital at the heart of service-delivery

  Throughout the Covid-19 pandemic demand for support and cash grants rose exponentially and Turn2Us' digital team had to make sure online capacity could be maintained and data safely and securely analysed and stored. In this session, Aisling Buckley will share what she has learned during the development of two of Turn2Us' key digtial products; an online benefits calculator and a campaigning tool.  From the importance of re-use, cross-departmental collaboration, testing and sometimes even failing, Aisling will share her top tips to creating accessible digital products that best meet users' needs.

  Aisling Buckley, senior digital product manager, Turn2Us

• 12.20PM - 1.00PM
  3C. How to get the most from the return of mass participation

  Mass participation events are making a come back as restrictions lift, but how can charities steward supporters to raise the most income? This interactive session will offer practical advice and step-by-step guidance on how to get the most from your supporters as more and more people once again sign-up to mass events such as marathons and swimming challenges.

  Tom Coussens, senior charity partner manager, London Marathon Events

• 1.00PM - 2.00PM
  Lunch break
• 2.00PM - 2.40PM
  Plenary - How charities are emerging from the pandemic – something old, something new, or something in between?

  Fireside chat with Enthuse and Bike the UK for MS, discussing key points from Enthuse’s new research into the charity sector, including:  
  • How optimistic are charities feeling about 2022 as the country emerges from the pandemic?
  • What are the biggest challenges that the sector feels it faces in 2022?
  • What are the areas with the biggest opportunities for charities in the year ahead?
  • What types of activity will the sector focus on in 2022 – returning to old favourite campaigns from 2019, successful activities run during the pandemic or something new?

  Nicole Montague, UK programme coordinator, Bike the UK for MS and Rosie Parkinson, customer success manager, Enthuse

• 2.45PM - 3.25PM
  4A. Crowdfunding for good - How to galvanise supporters through the power of crowdfunding

  People want to do good things with their money. One way they can exercise some control over where their funds will be spent is through targeted crowdfunding channels. The Black Funding Network has developed a unique model to engage it's supporters and crowdfund for intentional giving to grassroots organisations in the heart of their communities.

  Patricia Hamzahee, co-founder, Black Funding Network​ 

• 2.45PM - 3.25PM
  4B. It starts at the top - empowering leaders with the technology, insights and processes to thrive in a digital age 

  The pandemic has put immense pressure on charities to maintain foundational excellence, have a 'digital first' approach and fulfil existing strategic goals despite the extraordinary circumstances. Boardrooms must set the digital agenda and embrace new ways of working. This session will explore the concept of modern governance, and highlight some of the processes and tools that can be used to increase transparency, insights and efficiency, helping to shape organisations that are fit for the future.

  Edward Rees, director of sales, BoardEffect

• 2.45PM - 3.25PM
  4C. Charity IT Leaders workshop: Cybersecurity in focus - safeguarding your charity from harm 

  According to the National Cyber Security Centre (NCSC), malware (including ransomware) is the biggest threat to British organisations, with attacks becoming increasingly sophisticated and targeted. This hands-on session will consider the level of risk for charities operating in an increasingly digital landscape and explore practical steps you can take to help protect your data or sensitive information, and mitigate the risk of attack. 

  Matt Jago, controller of business systems and integration, Sightsavers and chair of trustees, Charity IT Leaders

• 3.25PM - 3.45PM
  Afternoon refreshment and networking break
• 3.45PM - 4.25PM
  Closing keynote - Stories from Save the Children - collaboration in a post-Covid climate
  Jon Curry, CIO and Gemma Sherrington, fundraising director, Save the Children 
• 4.25PM - 4.30PM
  Chair's closing remarks
• 4.30PM - 5.30PM
  Drinks reception

Headline sponsor: 

Fundraising sponsors: 

Technology headline sponsor: 

Technology sponsors: 

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With thanks to our exhibitors: 

For sponsorship and exhibition queries contact Yvette Micallef

For speaker queries contact our events team

For registration queries contact Carys Pugh

For media partnerships and marketing queries contact Kirsty Brown 

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