22 February 2023

• 8.45AM - 9.20AM
  Registration and networking
• 9.20AM - 9.30AM
  Chair’s welcome
  Stephen Cotterill, editor, Fundraising Magazine
• 9.30AM - 10.30AM
  Opening panel: From the Director’s Chair

  In these times of perpetual crises, there could be any number of things keeping charity leaders awake at night. The ongoing impact of Covid-19. The post-pandemic shift to flexible working. A crippling cost-of-living crisis and the consequences for giving. An escalating climate emergency. The shifting expectations and skillset required to lead effectively through uncertainty.

  Join Stephen Cotterill, editor of Fundraising Magazine to discuss what’s top of the agenda for our panel of directors.

  Confirmed panellists: Paul Amadi, chief supporter officer, British Red Cross, Emma Revie, chief executive, Trussell Trust, Liz Tait, director of fundraising, Great Ormond Street Hospital Children’s Charity and Rachel Grocott, chief executive, Bloody Good Period

• 10.30AM - 11.15AM
  1A. How to build a community online and beat the trolls

  Using social media puts your brand in the spotlight and opens you up to scrutiny. In challenging times, where to some extent, ‘crisis’ becomes business as usual, this can be even harder to manage. In this session, Athar will share some simple strategies you can adopt to manage reputational risk and confidently create and nurture your online community.

  Athar Abidi, strategic social media manager, RNLI

• 10.30AM - 11.15AM
  1B. Working With Influencers – Principles for Success
  Social media increasingly plays a central role in charities’ marketing and fundraising strategies and can be an extremely effective way to engage new audiences, widen support networks and strengthen a brand. In this session we consider the role of working with influencers for heightened reach and impact. We consider everything from where to start when considering possible partnerships, as well as the potential risks and ingredients for building mutually beneficial relationships.
  
  Luke Harris, talent lead, Comic Relief
• 10.30AM - 11.15AM
  1C. How to do more with less: How to build an event management Microsoft Power App in 30 minutes
  Implementing technology to streamline your charity's processes doesn't need to be expensive and complex. In this presentation, James and Tory will build an event management Microsoft Power App in real-time during the session, demonstrating how quick and simple it can be as a low code/ no code approach – showing how to do more with less.
  
  Tory Cassie, NfP business development and James Glover, chief technical officer, m-hance
• 11.15AM - 11.45AM
  Morning refreshment and networking break
• 11.45AM - 12.25PM
  2A. It starts at the top – engaging, inspiring and empowering your board

  In fast-changing times, it is more important than ever that boardrooms set the cultural and strategic agenda for the entire organisation. With income sources at charities under immense pressure, trustees need to be equipped to advocate for innovation and investment in fundraising, while also understanding apprioriate levels of risk-taking. In this session, Sonya Trivedy, joined by Cystic Fibrosis director Anne Shinkwin, draws on her experience both of leading fundraising teams and sitting on the board, to consider possible strategies for engaging, inspiring and empowering your board to champion fundraising.
  
  Sonya Trivedy, executive director of income, Samaritans and trustee, Cystic Fibrosis Trust

  Anne Shinkwin, director, Cystic Fibrosis Trust

• 11.45AM - 12.25PM
  2B. Trends and benchmarks in Individual Giving 2023
  With the pandemic, closely followed by the cost-of-living crisis, the face of individual giving has changed. How can you ensure you’ve got the information you need to make the best decisions? This session looks at the trends in individual giving over the last three years and explores what this means for 2023. Woods Valldata share the results of their Individual Giving Fundraising survey, alongside sector benchmarks, to help your charity review and compare what’s happening in the sector as a whole with your own experience. You’ll come away with ideas and insights to help inform your current and future individual giving fundraising approaches including elements of best practice and practical advice.
  
  Helen Daw, head of data strategy and insights, Woods Valldata
• 11.45AM - 12.25PM
  2C. The future of cryptocurrency and web3 philanthropy
  In this session Nicola Gunn and David Mitchell will explore the potential uses and impact of cryptocurrency, NFTs and the metaverse within the fundraising sector. Drawing from their own experiences at Edinburgh Dog and Cat Home, and the wider world of crypto, this session will chart the possible future blockchain technology can bring, and how it could impact both donors and charities.
  
  Nicola Gunn, director of development and external affairs and David Mitchell, cryptocurrency and digital fundraising manager, Edinburgh Dog and Cat Home
• 12.25PM - 1.10PM
  3A. The battle for talent – embracing diversity and inclusion
  In a post-pandemic world, competition for talent is fierce and retaining and recruiting good people is key to strengthening fundraising teams. A commitment to coaching and developing staff, alongside a focus on diversity and inclusion has been crucial to the charity MyBank as they have been navigating rapid change and growth. Claire Quigley shares some insight from their journey including developing rigorous recruitment processes, strengthening the board and challenging cultural norms.
  
  Claire Quigley, business and engagement director, MyBnk
• 12.25PM - 1.10PM
  3B. Events fundraising in a hybrid world

  The return to in-person events has been a challenging and disruptive one for many reasons. Tommy’s relies heavily on funds raised through places at both third party and their own running events, and have been navigating this disruption as well as trialling hybrid and virtual fundraising efforts. In this talk they will share what they have learnt about what has worked well and what hasn’t. This session stresses the importance of continual learning, failing fast and listening to your community and responding accordingly rather than adopting a one-size-fits-all approach.

  Nicky Butcher, head of community events and Jacqui Clinton, fundraising director, Tommy’s

• 12.25PM - 1.10PM
  3C. Creating killer user experiences – meeting your users’ needs
  Ever wondered what your users want and whether you are meeting their needs successfully? Or how to create user experiences that keep people coming back time and time again? In this interactive and practical session Digital Wonderlab will share with you some strategies for more meaningful engagement in order to better understand your users’ needs. By engaging, testing, learning and adapting, you will learn how to create seamless digital user experiences.
  
  Nathan Baranowski, chief executive, Kevin Triggle, creative director and Laura Pinkstone, head of user experience, Digital Wonderlab
• 1.10PM - 2.10PM
  Lunch and time to visit exhibition
• 2.10PM - 2.50PM
  4A. Building effective corporate partnerships

  With the rise of the ESG agenda and corporates being held to everincreasing ethical standards, many companies are working harder than ever to demonstrate social purpose. This, coupled with charities needing to diversify income streams in an unstable giving landscape, creates new opportunities for mutually beneficial commercial partnerships. Our panel discuss three very different corporate partnerships and share their learnings and thoughts on the future of this type of fundraising.

  Chair – Jonathan Andrews, founder, Remarkable Partnerships Panellists
  
  Sarah Moore, development director, SOS Orangutans and Ghalib Ullah, head of commercial partnerships, Parkinson’s UK

• 2.10PM - 2.50PM
  4B. Fundraising: A direct approach
  For many charities, a direct ask is still the best way to raise funds. Over time, this has evolved to cover many different channels such as direct mail, email, face to face, door to door, telephone and more. However, there is often a conflict between these planned, structured direct campaigns and the more generic campaigns through social and digital channels. But does that need to be the case? How can we use the same direct techniques that have worked well for charities for a long time in a digital and social environment?
  
  Scott Logie, customer engagement director, Sagacity
• 2.10PM - 2.50PM
  4C. Embedding a digital workplace and the role of tech in creating more inclusive organisations

  Driven by Covid-19, the abrupt shift to remote working has permanently altered the way we work. This session will reflect on the practicalities involved with embedding a digital workplace and why now is an opportune time to embed digital skills and literacy throughout the workforce. We will also address how leaders can navigate the challenges involved with adapting to hybrid working models and how tech might be used to bridge the gap between different parts of the organisation to enhance organisational culture, improve diversity and inclusion and drive sustainable growth.

  Liz O’Neill, head of technical development, Charities Aid Foundation and technical leadership coach

• 2.50PM - 3.35PM
  5A. Meet the funders
  The impact of the pandemic and a costof-living crisis has created a plethora of societal problems which has increased demand and pressure on UK charities, and in turn their need for funding. The trust fundraising climate is tougher and more saturated than ever. On the other side of the fence, trusts and foundations are being challenged on how they are managing grants as well as issues of accessibility and equity in funding. Join this session to hear directly from grant makers if/how their funding decisions are evolving in an ever-changing world.
  
  Chair – Carol Akiwumi, founder, Money4YOU
  
  Panellsits – Mark Purvis, deputy director for England, National Lottery Community Fund and Sam Grimmett-Batt, funding director, City Bridge Trust
• 2.50PM - 3.35PM
  5B. Macmillan Cancer Support case study: Growing legacies through digital and new media

  The coming years present a huge opportunity for legacy giving, as we are on the brink of the biggest intergenerational wealth transfer of all time. Macmillan Cancer Support has launched a refreshed strategy, recognising the changing fundraising landscape and the importance of investing for the future. In this session, Helen Hamer will share some learnings from both tried and tested channels and new campaigns, as well as reflecting on the evolving role of digital and new media to acquire new legacy supporters. 

  Helen Hamer, Senior Legacy Marketing Manager, Macmillan Cancer Support

• 2.50PM - 3.35PM
  5C. Cybersecurity in focus – safeguarding your charity from harm

  According to the National Cyber Security Centre (NCSC), malware (including ransomware) is the biggest threat to British organisations, with attacks becoming increasingly sophisticated and targeted. This hands on session will consider the level of risk for charities operating in an increasingly digital landscape and explore practical steps you can take to help protect your data or sensitive information, and mitigate the risk of attack. 

  Tarquin Folliss, vice-chair, SASIG Events - The Security Awareness Special Interest Group

• 3.35PM - 4.00PM
  Afternoon refreshment and networking break
• 4.20PM - 4.50PM
  Closing keynote: Mechanisms for building global movements – lessons from the American Cancer Society
  In 1985, Gordon Klatt, a surgeon from Washington spent 24 hours on a track, inviting friends to run or walk alongside him through the night and raised $23,000 for the American Cancer Society. This was the beginning of Relay For Life. In this inspiring keynote, Iris Pendergast will share her experience of building Relay For Life from a community-based fundraising event in Spokane Washington with one man running around a track into a global movement. Today, more than 5,000 events are held in over 26 countries and 6 continents annually. Iris believes that organisations of any shape or size can harness their community as a powerful force for support, and that today more than ever, charities must find new ways to move their supporters from interest to action.
  
  Iris Pendergast, managing director, Global Relay For Life, the American Cancer Society
• 4.50PM - 5.00PM
  Chair's closing remarks
• 5.00PM - 5.50PM
  Networking reception

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The building is situated on St Andrews Place opposite Regent’s Park. It is a five-minute walk from Regent’s Park station or Great Portland Street station. There is a lift platform for wheelchair access at the entrance.

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For exhibition queries contact Matthew Nolan

For registration queries contact our events team

For speaker queries contact Jenni O Donovan

For media partnerships and marketing queries contact Kirsty Brown 

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