The challenges brought since the pandemic hit over two years ago have been well documented. But what issues remain for charities, and what lessons have been learned about the importance of customer relationship management (CRM) systems?

Phil Hunt, senior manager, demand marketing at Blackbaud Europe, says that the fundraisers his organisation speaks to identify their biggest challenges as the general UK economic situation, and adapting to new ways of fundraising – driven in part by a move to online or digital-first methods. He cites statistics from Blackbaud’s annual Status of UK Fundraising survey, which finds that 64% of respondents say that in-person events contribute less now than before the pandemic.