ActionAid UK has seen huge increases in cash income over the last couple of years and major donor giving has increased by 60 per cent. More effective emergency appeals and value over volume have been key drivers, explains director of fundraising Helen McEachern.

You previously said that you were looking to expand other fundraising channels beyond child sponsorship. How has this progressed and what contribution are the various streams making to overall income?

The largest single source of income at ActionAid is still either directly through child sponsorship or through those who have been recruited through that method and since transferred to other products. In total it accounts for around £24m in committed giving, roughly two-thirds of our £33m income.