What trends are you seeing emerging with online giving and crowdfunding?

It’s hard to predict the future, but we are seeing a major shift in appetite among consumers. When I say consumers I obviously include donors. I do, perhaps provocatively, think of donors as being consumers.

Often, because we work serving charities, we think of the giving impulse as being very unique. But when you think of yourself as a “consumer” you realise your attention is claimed by many aspects of your life. Giving is just one of the things that claims your attention.