How does BHF use social media for fundraising?

First, we use social media as a regular touch point with our supporters. Most people have a chosen charity, meaning we are the only charity many of our supporters follow on Facebook. Our role is to constantly remind those people of our work, of the fact that we are a living and breathing organisation, doing things every day. This way, when they do receive an ask, be it through paid social, an email or a TV ad, they already have a warm feeling towards us. This is where organic social media sits in our strategy.

In terms of direct fundraising, Facebook Fundraisers, especially birthday fundraisers, are a massive income stream for us – worth around £100,000 a month. We have been looking at how to maximise it, as well as working with Facebook and HMRC to find a way to claim Gift Aid on those donations.