YouTube attracts more than 100 million views a day. The YouTube Non Profit Programme, now five years old, gives charities special privileges to help them rise above the noise and connect with donors. Rebecca Jeffrey details how charities can get broadcasting with the best of them.

The moving image has always been, well, moving. For most of the history of video and film, however, only a very few charities have been able to use video to connect with donors and supporters but with the unstoppable progress of the world wide web, this era of video for the few has most definitely come to an end.