Fundraising Magazine is pleased to release the How to Guide: Legacies, a second, legacies-focused edition of their new “How to Guide” series, which aims to educate and share knowledge between fundraisers. This is a completely free resource published with the purpose of sharing the learning as widely as possible.
This 60-page guide features:
- Insight into getting buy-in for legacies across your organisation
- Top tips on adapting a legacy programme in line with changing consumer behaviour
- Creating a legacy plan from scratch at a small charity
- Guidance on how to talk to supporters about legacy giving
- NSPCC
- RSPB
- Bees Abroad
- WaterAid
- Brooke
Look out for upcoming editions which will focus on individual channels, including:
- Digital fundraising
- Trusts and foundations
- Corporate partnerships
- Face-to-face fundraising
