It could be argued that two core failings were at the heart of the recent calamities to befall the sector: bad fundraising practice and poor communication. Firstly, sub-par operating standards and ethical complacency in fundraising allowed the red-top press to flex vitriolic biceps. And secondly, the charity sector struggled to handle the aftermath due to timid internal and external communications. Instead of parts of the organisation being in a position to combine strengths, there appeared a fatal disconnect. Divided they fell.

The need for better connectivity throughout the organisation when it comes to fundraising became frightfully apparent and this has been a catalyst to combine the skills and experience of different departments into joint teams.