Donors sign up to the British Heart Foundation’s (BHF) many different activities and challenges every day, each with their own goals, interests and motivations for why they are raising money for us. Engaging with this diverse mix of fundraisers isn’t always easy, and a one-size-fits-all approach is simply not enough when encouraging them to see their challenges through. At the BHF, we not only aim to raise funds and develop a long-term relationship with each fundraiser, but want to make our challenges enjoyable, eye-opening and rewarding for them.

Charities have a range of tools at their disposal to help boost fundraising, but we find email makes a real difference when directly engaging with our fundraisers. After seeing results with dotmailer in our 2015 DECHOX campaign, we decided to make even better use of email campaigns to raise money by connecting with people in memorable ways. For our 2016 DECHOX challenge, we tailored conversations with fundraisers through useful advice, encouragement, and fun ideas which really brought the campaign to life.