Formerly you were head of marketing, communications and brand at the charity. Was it daunting taking over the top job from the founder Kris Hallenga?

It’s not really about making the role my own. CoppaFeel and the values the charity has come to represent are ingrained in absolutely everything we do and, while CoppaFeel was built out of Kris’s personal story, it is bigger than that. It was a big step up for me taking the role. There’s still a lot that we need to do and I am very conscious of that.

When I see women who have been affected by this disease, or haven’t had it diagnosed earlier, then I feel the pressure of that. At the same time, it gives me the impetus to work harder, reach more people and do more.