The NSPCC’s groundbreaking Full Stop campaign raised more than any other in UK fundraising history. When it drew to a close in 2009 it had met its £250m target and become a textbook example of great fundraising. But the charity’s income has since fallen by more than £25m. Paul Farthing reveals how the NSPCC is moving on from past glories with a rebrand and a reinvigorated fundraising strategy.
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