Corporate partnerships are about the mutual benefits of combining respective assets and advantages. Often a company raises funds by promoting a charity’s brand or by directly selling its cause to customers and staff, and their friends and family. In return, the company gets the warm glow of doing good and, of course, good PR.

But creating a partnership is about building and maintaining a relationship, and there are legal and ethical implications of any close-knit partnership where money is involved. Understanding legal issues, such as the details of the contract and the value of a charity’s logo, will help the charity maximise the benefits available and avoid any pitfalls.