What form does the campaign take?

Our fundraising campaign takes the form of a carpet of burning coals. We aim to have 100 brave souls (soles!) taking part in the Firewalk for Challengers on 23 September. Cliff Mann, Europe’s leading firewalk instructor, will lead fundraisers through an intensive, active and motivational mind coaching workshop before they make their way onto the blazing embers.

What is the target market?

Challengers provides play and leisure opportunities for disabled children and young people across the South East. In order to deliver these services, we have a team of hundreds of play workers, a majority of whom are aged between 16 and 21. Typically, we have struggled to engage them in bigger challenge events as entry fees and minimum sponsorship levels tend to be significant barriers. We are able to remove these barriers with the Firewalk. For example, we have set an achievable fundraising target of £80, and the event itself provides a bucket list opportunity, so interest levels are high. This combination has also made the event accessible to a broad spectrum of families, existing and new supporters.