Cutting through the commercial noise at Christmas time can be a challenge for charities, so fundraisers have to try even harder make an impact when asking for donations in December. This issue takes a look at the array of radically differing Christmas campaigns on offer this festive season, from RSPCA's cute critters to WWF's haunting stop-motion animation.
There is also a case study on how the Royal Marsden Cancer Charity has put a fundraising strategy in place that has helped double its income to £36m over the last four years.
Other features include a close look at RNLI's hard-hitting Perfect Storm campaign and an article on how to turn seasonal volunteers into long-term fundraisers.
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