This month's cover feature takes a deep dive into AI and what fundraisers should, and shouldn't, be doing with it. There is a case study from Parkinson's UK on how AI is improving its data analysis and a thought piece from the Rogare think tank on the ethics of AI technology for fundraising.
The in-depth interview is with director of income and engagement at Hampshire and Isle of Wight Air Ambulance Keith Wilson on how ditching financial targets has improved staff retention.
Also in this month's issue there is guidance on how to approach your first 90 days in a new fundraising role.
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