The March issue's cover story takes a look at the continued rise of storytelling through digital film as part of fundraising strategies. The platform has come into its own over recent months as many traditional routes to market have been shut off due to the pandemic. Organisations such as Save the Children, GOSH and UK Youth share their insight into how to create a campaign that has impact and drives supporter engagement.
Also in this issue there are case studies on how a partnership with World of Warships raised $45,000 for Help for Heroes through online gaming and how Railway Children created a week-long virtual event to replace its flagship fundraising gala.
The extended interview this month is with director of fundraising at Centrepoint Julie Milnes who explains what she hopes to achieve in her new role at the homelessness charity.
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