In the first issue of 2023, Professor Jen Shang offers insight into recent research conducted by the Institute for Sustainable Philanthropy investigating what major donors really want from their philanthropic activities and how fundraisers can help them get it. The article includes a list of questions that fundraisers need to ask their high-net-worth donors to help them sustain their giving.
Also in this month’s issue there is an in-depth interview with BBC Children in Need’s director of income, marketing and communications, Claire Hoyle, on how the appeal is innovating to stay relevant, and an article on why International Animal Rescue has turned its back on the world of digital currencies and NFTs.
There is also practical guidance on how legacy fundraisers can adapt their programmes to suit changes in consumer behaviours.
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