#GivingTuesday, the annual day of giving, has launched with new branding and a new set of resources to help charities take advantage of it.
#GivingTuesday was started in the US, and takes place on the Tuesday after Thanksgiving – an intended antidote to the busiest shopping days of the year, Black Friday and Cyber Monday. It involves charities, companies and other bodies working together to encourage ordinary people to take part in charitable initiatives, and is used by many charities as a focus for one-off fundraising campaigns.
Last year was described by the Charities Aid Foundation, which organises #GivingTuesday in the UK, as the country’s “biggest ever day of grassroots giving”. It had support from 1,400 charities.
Hannah Terrey, head of policy and campaigns at CAF, said that her organisation expects another significant rise in participation this year.
“We’re aiming to target more people this year who are not already heavily engaged in giving,” she said. “We want to see the movement grow in terms of engagement from businesses and charities, but particularly for individuals.”
She said that an updated website will launch early in July with new materials for charities to use.
“We’ll have refreshed resources and toolkits to allow charities to take advantage of #GivingTuesday,” she said. “It will be about how you can use the day to promote yourself and get the message out on social media.”
#GivingTuesday this year will be on 29 November. Terrey said that this year Giving Tuesday is expected to spread to more countries, and to be mentioned around the globe.
Related articles
