Blackbaud has launched its online giving platform, everydayhero, for fundraisers the UK in a bid to give its 350 Heroix users access to a wider pool of fundraisers.
The fundraising software company acquired the Australian platform everydayhero in 2011, and has now integrated it with its peer-to-peer fundraising platform, Heroix. Everydayhero enables people to set up fundraising pages, similar to JustGiving, BT MyDonate and Virgin Money Giving, and also tracks volunteering activity by the fundraiser.
Simon Lockyer, co-founder of everydayhero and global marketing director for Blackbaud, said: “A lot of lot of the time, effort and commitment given to supporting causes often goes unrecognised, yet it all contributes to raising awareness and driving change.”
Blackbaud is supporting the #GivingTuesday campaign, which takes place on 2 December, and is encouraging fundraisers to set up #GivingTuesday campaign pages on everydayhero.
John Bird, general manager of everydayhero in the UK, said: “It is not just about giving money - it’s about people doing and giving what they can to help others – and being recognised for that effort.” And that: “Encouraging the habit of volunteering is a key goal of #GivingTuesday.”
People can choose to fundraise for any of the 350 UK charities using Blackbaud’s Heroix peer-to-peer software to build fundraising websites. Fundraisers’ profiles can be integrated with their Facebook, Twitter and MapMyFitness accounts to create a ‘Giving Footprint’ to encourage them.
It is free for charities to register with Heroix. The platform charges a transaction fee of 4.25 per cent plus credit card fees of 1.6 per cent for Visa and Mastercard and 2.8 per cent for American Express.
JustGiving charges a 5 per cent fee on donations as well as a monthly subscription of £15 and card processing fees of around 16p. Virgin Money Giving has a one off set-up fee of £100 plus VAT and then charges 2 per cent fee on donations and card processing fee of 1.45 per cent. There are no set-up or transaction fees for BT MyDonate, which has a 15p fee for debit card transactions or 1.3 per cent for credit cards.
