The Charities Aid Foundation has announced it has processed over £70m in donations for charities through CAF Donate, since it launched the digital giving platform in 2014.
Figures released ahead of today’s Fundraising Live conference by CAF showed that £71.8m have been raised through CAF Donated since it launched in the summer of 2014, and that over 2,800 charities are now using the platform to help process digital donations.
This is a £20.4m increase in terms of donations since CAF last gave an update on its digital giving platform in March 2016.
A spokesman from CAF also said that between 2015 and 2016 mobile donations to CAF Donate increased by 24 per cent, PayPal donations increased by 45 per cent and payments by other cards increased by 17 per cent.
Julie Simpson, product manager for charities at CAF, said: “More and more of us pay for things through our credit and debit cards, online accounts and mobile phones.
"At the same time, an ever-growing proportion of charitable donations are being made online. It is important that charities aren’t left behind and are able to keep up with the changing ways in which people want to give.
“CAF Donate was set up to ensure charities would be able to accept donations in one place without having to pay a fixed monthly charge or create their own donation platform from scratch.
“It is fantastic to see how much CAF Donate has been able to help charities secure vital funds on which they may otherwise have missed out. With more giving being done online, we would like to see every charity have the ability to receive donations in this way.”
Accumulated data from CAF’s UK Giving Index found that the percentage of people in the UK donating to charity digitally had increased from 4 to 16 per cent in the last six years.
Separate research showed that 23 per cent of people in the UK had “recently donated” through a charity’s website and a further 26 per cent “planned to do so” in the next year
CAF Donate was launched in 2014 to help ease the administrative burden of processing both online and offline donations for small and medium-sized charities.
Related Articles
