A cancer charity has revealed a new brand, with the aim to strengthen its impact and outreach.
To mark its 15th anniversary, Trekstock announced a new visual identity, brand messaging and strategic partnerships.
Founded in 2009, the charity supports people in their 20s and 30s facing cancer.
Last year, it recorded an income of over £521,000, according to data filed with the Charity Commission.
Reaching as many young people as possible
Trekstock worked with design agency ODA Branding to develop its rebrand which revolves around the concept of “a life of parallels”.
The rebrand acknowledges “the coexistence of the conflicting emotions, needs and experiences that young people with cancer encounter”, the charity said.
Its new “life alongside cancer” strapline “shifts the focus away from the more traditional, pessimistic cancer-care narrative and brings it back onto how to live with and beyond cancer when diagnosed during the prime of your life”.
Trekstock also received pro-bono support from tech firm &above which designed its new website.
It hopes the rebrand will help it reach as many young people with cancer as possible, as the number of individuals affected continues to increase.
Trekstock would not disclose how much it spent on the rebrand but said that it received “a highly discounted rate over a two-year period” from ODA Branding.
‘We now have a powerful and modern brand identity’
Sophie Epstone, chief executive officer and founder of Trekstock, said: “When Trekstock launched 15 years ago, 34 young people were diagnosed with cancer every day.
“Today, that figure has risen to 38 and we’re determined to support every single one of them, from the point of diagnosis. To achieve this, becoming more relatable to young people is key.
“Thanks to the combined efforts of ODA Branding and our community, we now have a powerful and modern brand identity that we feel truly represents us and will support our mission.
“We’re also so grateful for the pro-bono support received from &above, who brought this rebrand to life with a stunning new website that perfectly captures our vision.”
Chair Rachel Roxburgh said: “The forgotten cohort of those diagnosed with cancer in their 20s or 30s is often overlooked as it comprises of neither children nor older cancer patients whose needs are met through dedicated mainstream cancer charities.
“We’re working towards a future where everyone in their 20s or 30s hearing the words ‘it’s cancer’ is offered our tried and tested, evidence-based support.
“[The] rebrand will bring us closer to realising this vision.”
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