New research from Charity Bank suggests that 78 per cent of people don’t know where their savings are invested and 49 per cent don’t care.

Charity Bank has launched a microsite that aims to raise public awareness of how people can make a difference by saving with an ethical bank.

The ‘Think Ethical, Save Ethical’ microsite went live this week as part of the bank’s UK-wide education campaign that will run in the lead-up to this year’s National Ethical Investment Week in 16-22 October.

Charity Bank also carried out some research into public attitudes to saving, which suggested that 78 per cent of Britons don’t know how or where their savings are invested.  And just 13 per cent were aware they could get an ISA which invests 100 per cent of the money in helping charities and community groups.

However, virtually half of the 2,000 people polled did not care where their ISA deposits are invested.

Charity Bank chief executive Malcolm Hayday (pictured) said it was his organisation’s responsibility to educate the public about the importance of ethical saving and how easy it is to do.