The Charity Commission has unveiled new branding ahead of the publication of its annual report later today. 

In a blog on the Commission’s website, William Shawcross, chair of the Commission, said the new branding was needed because the old one “did not reflect the new approach of the Commission”. 

The new logo features a crown and the main colour is now dark blue. It was devised after the regulator held an internal competition to generate ideas.

He said: “We believe that our new logo is crisp and clear and represents us as a regulator much better. We also hope that it will increase recognition of the Commission amongst the public and charities.”

The new branding, which is being rolled out from today, cost the Commission just over £5,000. It was devised by Design 102, an in-house team at the Ministry of Justice. 

Shawcross added: “With logos, it is notoriously difficult to please everyone, but we hope you think the new logo better reflects the Commission and our regulatory approach.”