Young people’s support charity Teenage Helpline has announced that it has relaunched with a new name, Youth4Youth.
The charity’s primary service involves providing peer-led support services to those aged 25 and under, helping them to navigate a wide variety of issues including mental health, sexuality, bullying, education and family struggles.
Founded by Josh Towers as a 14-year-old in 2011, the charity, whose most recently recorded annual income was £33,540, connects young people with peer mentors, aged between 16 and 25, primarily via email.
However, as part of its relaunch, the charity will also be introducing a chat feature from this year, to enable young people to chat with mentors via its website.
Rebrand part of series of ambitious changes to charity
The rebrand is reported to have cost approximately £3,000, according to a charity spokesperson; this included accompanying support from an external agency which provided extra guidance and consultation.
An additional 1,500 volunteering hours also contributed to the rebrand, with a volunteer-led IT team building the charity’s new website and improved functionality to assist young people engaging with Youth4Youth.
It marks the first time that the charity has rebranded.
The relaunch is part of a series of changes that Youth4Youth has undergone in recent months. Towards the end of last year, it appointed a new executive team, who were all previously volunteers.
In 2025, it plans to fundraise £120,000 to support the charity, triple its volunteering team to 300, and employ its first full-time staff.
CEO: rebrand recognises ‘how much therapeutic-support services have evolved since our inception’
Towers said: “When I started Teenage Helpline, at the age of 14, in 2011, it was with one key goal to provide peer support to young people, just like me, all over the country.
“We have been able to do that, but with our new name, we hope we can reach even more young people.
“A key reason behind our brand name change is recognising how much therapeutic-support services have evolved since our inception.
“While ‘helpline’ felt right at the time, we no longer feel it is truly reflective of our approach to supporting young people today.”
He added: “Our new brand allows us to be friendly, comforting and welcoming, rather than clinical or corporate, and encourages day-to-day support and a conversational approach, long before the point of crisis.”
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