The Commission on the Donor Experience has announced the 25 areas of fundraising that it will focus on over the next six months, in a bid to prove the interaction between charities and donors.
Some of the 25 areas of fundraising that the Commission has decided to focus on improving include: misuse of language in fundraising communications, fundraising to vulnerable people and providing illustrative case studies of “successful donor-centred fundraising”.
According to the Commission, more than 660 people have signed up to help with the successful completion of the projects. 22 of the 25 projects have been entrusted to sector professionals, while the remaining three will “cut across the Commission’s work” as a whole.
They have until the end of the year to conduct research and then present a list of workable recommendations that the Commission can make to charities about improving their engagement with donors.
The projects are group under four main areas: “the donor’s view, communicating the experience, the right people and how it works”.
Fundraisers will be able to contribute to the ongoing work of the Commission via its website.
Numerous sector and umbrella bodies have already voiced their support for the Commission on the Donor Experience’s work, including Peter Lewis, chief executive of the Institute of Fundraising and Stephen Dunmore, interim chief executive of the Fundraising Regulator.
Sir Martyn Lewis, chair of the Commission on the Donor Experience, said: “Taken together, the collective analysis and outputs from all these projects will change forever the donor experience and the way that fundraising is done in Britain.
“They will ensure that rather than fundraisers’ targets, what’s best for the donor will from now be securely at the heart of fundraising strategies.”
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