A type 1 diabetes (T1D) charity has announced it will change its name following a major rebrand process.
Juvenile Diabetes Research Foundation (JDRF) is set to become Breakthrough T1D this year, in the charity’s first name change since it was registered in the UK in 1987.
The charity was originally founded in the US 50 years ago as the Juvenile Diabetes Foundation, with “Research” added at a later stage.
JDRF UK said its new logo represents breakthroughs, as the new name physically breaks through a sunburst, “symbolising inspiration, and innovation”.
The charity will launch an awareness campaign in the UK and change its branding across its website, other digital channels, and supporter materials in October.
Within the UK, the charity said it will spend £265,000 changing assets and channels.
Rebrand will ‘help us to boost fundraising efforts’
The UK charity said it received “a significant amount of funding” from the central US organisation for the rebrand.
A spokesperson told Civil Society: “In terms of cost, we have benefited from being a UK charity with an affiliation to a global organisation.
“The main investment for the global brand review has been made by JDRF International, based in the US, who have spent proportionately for a change of this scale.
“We have been partnered with a world-class branding agency, Siegel & Gale who have made sure all development was insight driven.
“We do expect this rebrand to allow us to deepen engagement and support across the entire T1D community, which will ultimately help us to boost fundraising efforts and move our mission forward, faster.”
‘This new brand clearly expresses JDRF’s global role’
The central JDRF charity also has affiliates in Australia, Canada, Netherlands and Israel, all of which will be changing their names.
JDRF UK chief executive Karen Addington said the new name “truly expresses our impact, our ambition, and our steadfast support of the entire T1D community”.
“This new brand clearly expresses JDRF’s global role in spearheading its research endeavour to prevent, treat and cure type 1 diabetes, while making everyday life better for the people who face it.
“Today, we are opening doors that were once closed by diagnosis and people with T1D are living healthier, longer lives.”
Related Articles
