Epilepsy Action has launched its new brand and logo, designed to represent the “interruption” that epilepsy causes in people’s lives.
The charity said the brand identity was created with the contribution of more than 5,000 people with epilepsy.
This is the organisation’s first rebrand since 2001.
The rebrand cost £45,000 for the whole project, which the charity told Civil Society was an important investment in developing its strategy.
Epilepsy Action’s new brand also has a “digital-first approach” and is intended to help the organisation reach a wider audience and better visually represent the condition.
Data filed with the Charity Commission for the financial year ending 31 December 2022 puts the charity’s total income at £5.30m and expenditure at £3.51m.
Six year strategy
The new brand comes alongside Epilepsy Action’s six-year strategy, unveiled at the end of 2023, aiming to “create a world without limits” for people with epilepsy.
The strategy outlines three ambitions, including improving the lives of people with epilepsy, making everyone in the UK aware of epilepsy and becoming fully inclusive.
Jon Eaton, director of communications and digital engagement at Epilepsy Action, said: “So many told us they needed us to make epilepsy more visible, to remove stigma and make the public more aware.
“What makes epilepsy unique from other health conditions is the fact it is unpredictable. We wanted to get across this reality in our new brand.
“Epilepsy should not be trivialised. It is a life-changing condition that affects 630,000 people in the UK.”
Eaton added: “As well as being hard-hitting, we need our brand to give people hope too.
“Reaching as many people as possible, especially outside of the epilepsy bubble, is one of our main goals for the next six years. We want everyone to know what epilepsy is, and how they can help someone with the condition. We’re hoping having a new, instantly recognisable look will let us do exactly that.”
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