Retail giant Marks & Spencer has launched a film celebrating its partnership with the Prostate Cancer Charity and highlighting its work for the Out of the Blue campaign during Prostate Cancer Awareness Month.

Prostate Cancer Awareness Month launched on 1 March under the banner of 'Out of the Blue' as a multi-faceted campaign. It aims to raise awareness of the most common form on cancer in men "which when diagnosed can hit men like a bolt  from the blue".

M&S is in its fifth year of partnership with the charity and is hosting a series of adverts featuring men affected by prostate cancer, including radio presenter Neil Fox and Star Wars actor Dave Prowse, in over 300 of its stores throughout the month. It is also donating 10 per cent of the retail selling value of a selected range of M&S Blue Harbour shirts from 1 - 21 March.

Throughout the long-term partnership M&S has raised over £800,000 for the charity. Prostate Cancer Charity chief executive, Owen Sharp said: "Our partnership with M&S is priceless. It extends our presence into communities, giving us a platform to reach people on the High Street we could not hope to achieve without them.

"As well as raising funds, we know from the many calls to our Helpline signposted by literature in M&S, how important it is to enabling us to reach men and their families."

The charity has launched its first text donation to coincide with the Out of the Blue campaign. Supporters can text "BLUE" to 70007 to donate £3 and receive an information pack on the campaign from the charity.

The Prostate Cancer Charity was also announced as the Football League's charity of the year in December, which could bring in around £500,000 of financial support and widespread awareness of the cancer, which reportedly kills one man every hour in the UK.

Neil Fox's father was diagnosed with prostate cancer in 1999 and died less than two years later. He tells his story in the M&S partnership film: