Cancer Research UK, Breast Cancer Care, Anthony Nolan and the Movember Foundation are working together in the lead-up to World Cancer Day 2016.
The charities have got together as part of a two week campaign, which starts on Thursday 21 January, and culminates in World Cancer Day on 4 February. It is the first time UK charities have collaborated in aid of the awareness day, which Cancer Research UK launched in the UK last year.
Supporters are encouraged to get a “Unity Band”, which is available from each charity in their own colours, for a suggested donation of £2. All money raised through the sales of the wrist bands will go towards the “vital research projects and support services of each charity”.
Anthony Newman, director of brand, marketing and communications at Cancer Research UK, said: “We’re incredibly excited to be collaborating with Breast Cancer Care, Anthony Nolan and the Movember Foundation for World Cancer Day 2016. We launched the campaign in the UK in 2015 with great results, but wanted to look at ways we could build on this and unite with other cancer charities to make an even bigger impact.
“It’s the first time we’ve joined forces with other charities for a fundraising and awareness campaign on this scale and it’s really exciting to be part of a collaboration that has the potential to transform the lives of millions of people who are affected by cancer.”
Richard Davidson, director of communications and marketing at Anthony Nolan, said: “As a blood cancer charity, Anthony Nolan has fully embraced this exciting opportunity to work with three other cancer charities to show that, together, we can do something about cancer.
"By joining forces, we’re making it easy for the generous British public to engage with World Cancer Day. The Unity Bands celebrate our unified goals as well as our individual brand personalities, offering our shared audiences a simple and tangible way to transform lives on World Cancer Day.”
The website for World Cancer Day 2016 will go live on Thursday 21 January at www.worldcancerday.co.uk.
