The Fundraising Regulator has today launched its new website as well as new logo and branding, as part of its move towards being fully operational by early summer.
The new website and logo (pictured) are the latest steps taken by the Fundraising Regulator, following the recent final appointments of fundraisers to its board as well as a number of new full-time staff members.
According to a statement released today by Pagefield, the Fundraising Regulator’s new communications and PR agency, website content will be developed over the coming months as the elements of the new regulatory framework are finalised. This will eventually include the “adjudication procedure for public complaints, the registration and levy processes for charities and the Fundraising Preference Service”.
Charities that register with the Fundraising Regulator will also be “entitled to use a badge that confirms their registration,” much like with the old FRSB badge.
For the moment the website sets out the history of the Fundraising Regulator and the wider Etherington Review, the organisation’s role, its executive and governance teams and also a downloadable copy of its ‘mission, values and key desirables’ statement for 2016/17.
Pagefield confirmed that the cost of designing the website and logo was £11,000, which included the development of “both the mini-site which is live currently, as well as the full site which will go live in the early summer”.
A spokesman from the Fundraising Regulator said that Pagefield - run by a former colleague of the regulator's chair, Lord Grade - had been appointed as the regulator’s external comms and PR team without an open tender process, due to time constraints, but said that other agencies were looked into.
He also said that the Fundraising Regulator will have social media channels up and running “in due course” but said he couldn’t provide a realistic timescale on that at the moment.
Stephen Dunmore, interim chief executive of the Fundraising Regulator, said: “The new regulator will be the face of high fundraising standards and effective regulation. Our branding and website are a key first step in establishing that identity with the public and with the charities we will regulate.
“For the logo, we have chosen a clear and straightforward design which reflects the way we intend to work with all of our stakeholders.”
