GivePenny will be closing down its fundraising platform operation on 31 August 2023, and is recommending charities move their fundraising to Enthuse.
The platform has been operating for almost eight years, but now says it is no longer sustainable.
A statement from the organisation reads: “Unforeseen challenges, such as the cost-of-living crisis and a significant decline in sign-ups to fundraising campaigns, have led to a reduced use of the platform and a catastrophic effect on GivePenny's ability to sustain operations.
“Despite exploring various options to sustain the business, the difficult decision to close down the platform became unavoidable.”
GivePenny has been used to raise money for NSPCC, Young Lives vs Cancer, Scope, and more.
The platform has told charities that all donations, minus GivePenny and PayPal/Stripe fees, will be transferred as usual.
Additionally, monthly subscriptions for enhanced membership will be charged until the end of August before they are cancelled.
The statement continues: “To minimise disruption, GivePenny recommends charities move their fundraising to Enthuse. Once signed up with Enthuse, charities can relaunch any live campaigns and then communicate to their fundraisers about transitioning their activities to their new campaign pages.”
During this winding-down period, GivePenny's support platform will be available to manage all communications with charities and the platform has asked charities to refer to the knowledge base on the website for assistance wherever possible.
Lee Clark, founder of GivePenny, said: “I would like to take this opportunity to express my heartfelt thanks for the loyalty and support from the charities we’ve worked with over the years. Together, we have accomplished remarkable things and we’re proud to have been part of some incredible fundraising initiatives.”
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