Social media fundraising platform Givey raised more than £200 for charities at a live music event held at Floripa in London.
Instead of paying for entry to the Underneath event last week people were encouraged to donate using the Givey platform during the night with the money going to charities chosen by the two acts.
More than 80 guests attended the event and performing were James Craise who raised £106 for the Royal Marsden Hospital and Josh Record who raised £48 for Regenerate UK.
The Twitter feed showing how much people had donated was displayed on a large screen, and to add a competitive element the person who donated the largest amount was invited on stage and serenaded by the acts.
Head of external affairs, Robert Haslam told civilsociety.co.uk: “Underneath was designed as a concept night for the technology and way to show how the music industry can integrate the Givey live stream to concerts to raise money and awareness for charities in a fun and engaging way.”
Throughout the evening £1 of a cocktail sold at the bar was donated to the charity Missing People, raising a total of £55.
On the night artist Johan Andersson painted a canvas which will be auctioned off on the Givey platform and is expected tor raise more than £1,500. EMI also donated a guitar signed by artists including the Scissor Sisters which will also be auctioned off and is expected to fetch £600.
The Givey platform launched in May 2011 and currently enables registered users to donate either by Twitter or text using their PayPal accounts. It plans to launch Givey 2.0 in April which will add the ability to also donate through Facebook.
It is free for charities to register and there are no monthly fees but a 5 per cent fee from each donation. 3.75 per cent goes to Givey’s partner MissionFish to process the donation via PayPal and claim gift aid on the donation. The remaining 1.25 per cent is used by Givey to carry out development work.
Other social media giving platforms
Last summer IT developer and fundraiser, Simon Painter launched giv2.it as a way for people to give through JustGiving using Twitter.
Last year the Tweet for Balls campaign used the platform to fundraise – it aimed to raise £1,000 by the end of November and reached £155. Giv2 has been shortlisted in the best use of technology category for the JustGiving awards 2012.
Civilsociety.co.uk also reported on the launch of Twotto, a Twitter-based lottery last year. It aims to attract 100,000 users and then conduct a weekly draw giving money to charities and Twitter followers. According to the organisation’s website it has 447 followers making the current prize fund £4. This is an increase of just 14 followers since last November.
