The Chilterns MS Centre has rebranded as the Chilterns Neuro Centre to reflect the extension of its support services to people with neurological conditions other than multiple sclerosis.
The Buckinghamshire-based charity was established in 1985, and offers services including physiotherapy, hydrotherapy, oxygen therapy, acupuncture, pilates and social leisure groups to its beneficiaries.
Last year, the charity began a pilot programme to offer its services to a wider group of people and now almost 10% of its more than 650 members either have Parkinson’s or are stroke survivors.
“This rebrand is about making the Centre more inclusive to those we support,” said Karen Cross, a trustee at the Chilterns Neuro Centre who led the project.
“We want all our members to feel welcome so by changing our name we will make them feel like they are part of the Centre.”
The charity began the rebranding process in-house almost a year ago with focus groups being held with members, supporters, staff, volunteers and interested parties.
It then worked with an independent local branding agency to work with these findings and develop the new brand, which was then approved by the board earlier in the year and then by the members at the AGM in May.
Richard Parkin, chief executive of the Chilterns Neuro Centre, said: “We are really excited about what this rebrand represents.
“Being able to open up the support we offer to so many more people, helping them to live life to the full, is an incredible opportunity.”
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