A national charity that campaigns for the conservation of historic Victorian and Edwardian buildings has rebranded.
The Victorian Society worked with Toast Design to deliver both the new identity and a website.
James Hughes, director of the charity, said it is two decades since the Society last launched a website, “and the old one – though much loved – was visually dull and technically antiquated”.
“Added to this, and for the very first time, the Society now has a logo and visual identity that is integrated, coherent and expressive of the positive, celebratory nature of the Society’s work.”
A statement from the charity said that to raise awareness of the issues it champions, it needed to update the website.
The Society aims to gain new and younger members, attract donations, continue to increase event attendance and serve as a resource for heritage professionals.
It added the new website can be augmented over time with new content while retaining the historic posts that archive its campaigning history.
The charity told Civil Society it was not able to share the cost of the rebrand.
‘Blending tradition with innovation’
David Foreman, managing director at Toast Design said, “Our goal was to respect the Society's rich history while providing a modern, functional and visually appealing platform that will serve them well into the future.
“We’re proud of the new brand identity and website, which reflect both the Society's heritage and forward-thinking approach. This project highlights the importance of blending tradition with innovation, ensuring the Society can effectively reach and engage with a broader audience demographic.”
A statement from the charity explains the new branding utilises the rich blood-red colouring that the Society’s membership wished to retain while introducing a contemporary sans serif font.
The final part of the project will involve the design of new membership and legacy leaflets and the new brass name plaque for the front of the charity’s Grade II-listed HQ.
Charity Commission data for the financial year ending 31 December 2022 puts the charity’s total income at around £650,000.
Related Articles
