End Youth Homelessness has registered as a charity after separating from Centrepoint and rebranded to EveryYouth.
The organisation registered as a charity this year, as it had existed as a project hosted by Centrepoint since 2014, so did not have its own trustees or business services.
It said this initially saved time and money but became increasingly restrictive.
By being a registered charity, EveryYouth said it benefits from more transparent governance, size and function appropriate systems and processes, and the opportunity to work with a far broader array of partners, funders and donors.
It also decided to change its name from End Youth Homelessness, because it wanted to move away from certain perceptions of homelessness.
The charity said outdated and stereotyped views of young people experiencing homelessness are holding progress back, with imagery reinforced by media outlets and other organisations in the sector.
Nick Connolly, chief executive of EveryYouth said: “The young people we support understand the power of language better than most. They’ve been labelled with unhelpful tropes their whole lives and know the word ‘homeless’ is synonymous with life on the margins.
This is why End Youth Homelessness has become EveryYouth. We want to reflect young people’s experiences honestly and we want young people to be proud to associate their achievements with our support.”
Connolly said the charity “want to stop using the word ‘homeless’ as a noun – a label - because it is stigmatising and inaccurate”.
“By calling ourselves EveryYouth we are saying, simply, that all young people – even the most traumatised – should have meaningful opportunities to thrive,” he added.
The charity said the rebrand has been developed on a pro-bono basis with help from Neverland, Urban Outfitters and Global Logic.
It incurred £1,600 in costs in order to cover travel costs for young people to travel across the country to be featured in its photo and video shoot, but the new website, photoshoot and branding were developed at no cost.
EveryYouth told Civil Society News that in July 2022 they started talking seriously about a rebrand, and asked Neverland to help with it. Shortly after, following consultation with young people, it agreed the name EveryYouth and the rest of the rebrand came from that.
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