The Wildlife Trusts is this year’s charity partner for the John Lewis Christmas campaign, with 10 per cent of the sale of the soft toys featured in the advert set to be donated to the charity.
John Lewis launched its much-anticipated festive advert this morning, featuring Buster the Boxer and some woodland friends who get excited about the arrival of a trampoline, and 10 per cent of the cost of ten products connected to characters in the advert will go to the charity.
The Wildlife Trusts is a federated body of 47 individual trusts covering the UK. They work to improve the environment and collectively have more than 800,000 members.
Previous John Lewis charity partners have included Age UK, WWF and Action on Hearing Loss.
John Lewis has not set any targets for what it expects to raise. The sums from previous partnerships have also not been disclosed, although when a penguin was the main character in the retailer’s advert two years ago, WWF saw penguin adoptions increase by 250 per cent.
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