JustGiving has said it saw over £4.5m donated to good causes through its digital giving platform on the weekend of the London Marathon, an 11 per cent increase on the year before.
In a blog on its website, JustGiving said that supporters donated more than £4.5m to good causes during last weekend’s London Marathon, an 11 per cent increase on the year before. At its peak, JustGiving said it was processing three donations per second.
The blog said that £2.3m was given directly to pages of people running the London Marathon.
“On Saturday and Sunday, we saw peaks of three donations per second and over £4.5m donated to good causes on JustGiving...£2.3m alone was given to London marathon fundraisers – an 11 per cent increase on last year.”
JustGiving also said that on the day of the marathon, 88 per cent of those visiting the platform did so on their mobile devices, an 8 per cent increase on the figures from the year before.
A spokesman for JustGiving said: “The London Marathon is always such an inspiring time of year for us at JustGiving. Sharing runners’ stories, cheering them on and seeing the generosity of their donors in action – so generous in fact that at our peak this weekend we were processing three donations a second and over £2.3 million was donated to marathon runners.”
He said that was not going to release the full amount it raised for good causes during the London Marathon at this stage.
The total amount raised for the 2016 London Marathon was £59.4m, a £5m increase on the previous year and set a new record for a single day, annual charity fundraising event for the 10th year in a row.
Virgin Money Giving criticised for website malfunction
The news comes after rival digital giving platform Virgin Money Giving, the official corporate partner of the London Marathon, was forced to announce that it would be boosting all donations made on the day of the marathon and the day after by 10 per cent due to website malfunctions.
In Fundraising Magazine
A spokesman for Virgin Money Giving said the malfunctions came “as a result of high demand”.
Virgin Money Giving was criticised by fundraisers and supporters, who described on Twitter the service as "pretty poor", "appalling" and "shambolic".
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