The London Centre for Children with Cerebral Palsy has changed its name to CPotential, and has launched a rebrand of its website and logo to accompany the name change.
The charity works with children and young people who have movement disorders due to conditions such as cerebral palsy, acquired brain injury, global development delay or Down ’s syndrome.
It unveiled its new logo and website in late September.
A spokeswoman for the charity said CPotential engaged London-based branding agency WeLaunch to work on the new logo, name and website after “being impressed” by work the agency had done with another charity.
She would not say how much the rebranding and new website cost the charity but did say that the cost had been met on behalf of the organisation by two donors.
The two-year-long rebranding project also included consultation with parents of children who utilise the organisation’s services, the charity’s trustees and staff, and children who attend its centre and school.
CPotential’s special primary school and nursery has also undergone a name change, and has now been called Woodstar School to “reflect the school’s leafy setting, new eco-friendly buildings planned – and the school’s firm belief that all of its children are stars”.
The spokeswoman said CPotential's name change and rebrand "signals its aim to provide services to more children and adults with movements disorders due to neurological conditions". It will also begin offering free assessments for children and adults to try new devices to alleviate spasticity, as well as free speech and language therapy clinics.
Jo Honingmann, chief executive of CPotential, said: “Our new name and brand reflect our thinking in a clear and memorable way. They mark a huge turning point for us as we’re expanding our service offer to more children and adults who could benefit from our unique approach.
“We’re passionate about helping each person to develop their abilities, independence and confidence, regardless of their starting point. Our new strapline - Educating Enabling Exciting - captures this in a nutshell. We believe that everyone has the potential to learn and we’re here to make that happen.”
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