London Marathon Events (LME) has today announced “a record-breaking 10-year partnership extension” with Enthuse, a charity-first fundraising platform.
The long-term agreement builds on a “successful partnership” LME has had with Enthuse since 2022, which has resulted in over £60m raised for charities through the Enthuse’s official platform for the TCS London Marathon, the mass participation events company said.
The agreement means that Enthuse is now the official online fundraising partner across LME’s event portfolio, which include the TCS London Marathon, Big Half and Swim Serpentine, and will be the online fundraising partner for all new LME events.
Agreement will ‘save time for charities’
LME said that Enthuse’s integration with its registration process will automatically create fundraising pages when participants sign up for events and save time for charities.
“Fundraising pages are fully branded with the logo and colours of the charity the participant has chosen to support, as well as the event,” LME said.
For charities, the partnership offers “full access to real-time fundraising and donations data, insights and analytics for their supporters participating in any LME event via a centralised account for all events”.
LME added: “Fundraising pages are also exclusively integrated with LME’s official event apps, so that supporters tracking a participant can easily donate – an important element of fundraising with one in seven donations on event day coming through the app.”
‘We’ll continue to provide an innovative service and a transparent charging model’
LME’s chief executive Hugh Brasher said: “The first three years of our partnership with Enthuse has delivered a great service and raised more than £60m for our charity partners.
“We have exciting plans for this record-breaking new 10-year agreement which will continue to provide charities with an innovative service and a transparent charging model that gives confidence to fundraisers.
“We look forward to raising more record-breaking sums on Enthuse over the coming decade.”
Chester Mojay-Sinclare, Enthuse founder and CEO, added: “We’re absolutely delighted with our deeper partnership with LME through this long-term agreement.
“We’re incredibly proud of the role we have played in helping charities raise record-breaking amounts through the TCS London Marathon and we’re excited about working with the LME team and the third sector to take fundraising to new heights over the next 10 years.
“We believe our charity-first model, combined with event-specific platforms, is the future of mass event fundraising, and this 10-year partnership underlines that belief.
“This agreement provides long term certainty for charities and we’re excited about delivering on our ambition of raising half a billion pounds for good causes with LME by 2034.”
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