The proportion of mass event participants raising larger amounts for charities has increased, according to new research.
A survey of 2,486 people in the UK published by fundraising platform Enthuse this week found that 23% plan to participate in a mass participation event for a charity in the next 12 months.
It found that of those who had already taken part in such an event, 39% of participants raised up to £500 per event, 48% between £500 and £3,000 and 13% more than £3,000.
The number of fundraisers who raised between £500 and £3,000 for 2024 increased by seven percentage points from the previous year’s report while those who raised £3,000 or more increased from 11% to 13%.
Explaining the increases, the report says: “It’s possible this may be down to more people being in offices more often, and also potentially inflation meaning supporters have increased their donations.”
‘Enable participants to fundraise as part of a team’
Chester Mojay Sinclare, Enthuse’s chief executive, said: “Mass participation events are leading the way for third sector fundraising income.
“They’re a staple for charities and it’s fantastic to see so many people committed to taking part in the next 12 months.
“Importantly for the sector, fundraising for a good cause is at the heart of why people choose to get involved in an event or give to someone who is.
“The difficulty of the event isn’t necessarily the main driver for donations.
“It’s important for charities to offer their fundraisers the ability to fundraise as part of a team to make the most of this.
“And encouraging participants to start fundraising as early as possible will also be beneficial. The sooner you start, the more you raise.”
Last week, Enthuse announced a 10-year extension to its partnership with London Marathon Events, which organises the TCS London Marathon.
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