The British Motorsport Trust has rebranded from British Motor Sport Training Trust (BMSTT) in an effort to reach more of its potential audience.
While it will operate under this new title, it remains registered under its original name of BMSTT, which has been the charity's name since 2000.
With a refreshed brand identity, the charity has launched a new website and established accounts on social media for the first time. It can now be found on Facebook, LinkedIn, and X (formerly known as Twitter).
The work on the charity’s brand cost £4,000 while its website revamp cost £6,000.
‘The former brand identity and name was not reflective of the Trust's remit’
Daniel Smith, director of marketing and communications at the motorsport charity, who supported the rebrand process, said: “The former brand identity and name was not reflective of the Trust’s remit. We spent time thinking about how to position the Trust’s proposition, aligning the three pillars of training, safety and special projects with its trust deed first executed in 1977.”
Through its new channels, the British Motorsport Trust will welcome grant applications from the UK motorsport community.
Grants are available to support additional or enhanced safety improvements which comply with Motorsport UK requirements or regulations. In a typical year around 60 grant applications are approved with in excess of £150,000 awarded.
Grants are also available to support training for volunteer marshals and officials who are members of recognised motor clubs and affiliated organisations. In a typical year, the charity makes around 130 awards in this category, representing total grant aid in excess of £200,000.
Rod Parkin, chair of the British Motorsport Trust, said: “The positioning of the BMSTT to the British Motorsport Trust demonstrates the Trust’s shared commitment to the UK motorsport community.
“We’re delighted to showcase our initiatives and promote our work through our new identity and communication channels. We look forward to continuing our ongoing projects and helping clubs and the entire community for the benefit of the sport.”
Charity Commission data for the year ending 31 December 2022 puts the charity's total expenditure at £452,296.
