NSPCC has today launched a campaign that encourages adults to talk to their children about ‘the underwear rule’ to protect children from sexual abuse.
As part of the Talk Pants campaign the charity has produced a raft of guides for parents and carers. It has also begun a six-week advertising campaign across almost 60 local radio stations and produced a film to accompany the campaign (below).
In an interview with civilsociety.co.uk, the charity's new director of fundraising, Paul Farthing revealed that NPSCC planned to step up its brand activity over the coming months, and move beyond the Full Stop campaign, he said: “Historically we have asked for money to raise awareness of the issue and to do things. Now we’re going to be saying we can help equip your children to be more confident around reporting things that they see.”
Launching the campaign, Peter Wanless said: “The shocking case of Savile has horrified many parents and understandably it has heightened concerns around sexual abuse. But most abuse is closer to home and if we are to tackle this issue we must prevent it before it even starts.”
The online community Netmums is supporting the campaign and its co-founder Siobhan Freegard said: “No one can deny it's a tough conversation to have. As a mum I can talk openly to my children about stranger-danger. I can talk easily about bullying and how to always tell an adult. But talking about them being touched intimately feels much more difficult.”
NSPCC’s underwear rule:
- Private parts are private
- Always remember your body belongs to you
- No means no
- Talk about secrets that upset you
- Speak up someone can help
Civilsociety.co.uk subscribers can read the full interview with Paul Farthing here.
