Overall charitable giving in the United Kingdom was up by 2.8 per cent and digital giving was up by 2.2 per cent last year, according to Blackbaud’s 2016 Charitable Giving Report.
Published today by the non-profit software and services, database and CRM supplier, Blackbaud’s 2016 Charitable Giving Report analyses overall, mobile, and online giving trends from across the United States, Canada and the UK.
The fifth iteration of the report analysed giving trends from 6,845 organisations and found that they had a combined total fundraising revenue of more than $23bn (£18.7bn). It also found some 5,210 charities had total online fundraising revenue of $2.6bn.
The report showed that overall giving increase by around 1 per cent in 2016, while digital giving rose by 7.9 per cent.
Blackbaud's UK giving snapshot
The report’s UK snapshot revealed that charitable giving as a whole rose by 2.8 per cent in 2016, while online giving rose by 2.2 per cent. This data was drawn from 342 organisations who had a total fundraising income between them of $630,000 (£541,981).
The report found that overall the most popular month for giving in 2016 was December, which saw 21.8 per cent of the year’s total digital giving donated in that month. November was the second most popular month, with 9.7 per cent and September at 8.4 per cent.
Data from GivingTuesday was also analysed, with the report showing that online donations for the initiative rose by around 20 per cent in 2016.
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