Parkinson’s UK has made its branding “more accessible and relevant” after consulting more than 1,000 people affected by the condition.
The charity said it spent £80,000 on its new branding, which it aims to be more inclusive, visible and relevant to everyone affected by the illness.
As part of the brand refresh, its first in five years, it has published a new strapline – “For every Parkinson’s journey”.
Its new logo incorporates a tulip symbol, which was inspired by the charity’s past and recognised by the Parkinson’s community.
Parkinson’s UK said the new branding also signifies a strategy change for the charity, with a community-first approach which entails putting individuals living with the condition at the centre of its work.
‘Insights and influence’
The charity worked with the agency Red Stone on the rebrand and consulted more than 1,000 people affected by Parkinson’s to ensure that the new branding reflects their experiences and challenges.
Juliet Tizzard, the charity's director of external relations, said: “We’re so grateful to the many people with Parkinson’s for helping to shape our refreshed brand.
“Their insights and influence give us the confidence that we are doing the right thing: building a strong, inclusive and supportive community, relentless in our mission to have a positive impact on the lives of people with Parkinson’s, today.”
‘More accessible and relevant’
Caroline Rassell, Parkinson’s UK chief executive, said: “For 55 years, Parkinson’s UK has provided information and support to the Parkinson’s community. Back then, it was our founder Mali Jenkins who was struggling to find what she needed.
“Now we have 153,000 people and their loved ones looking to us for advice and so much more.
“Updating our brand makes us more accessible and relevant to them, as well as scientists and health and social care professionals. Including everyone in our work means we can continue to offer the right services and ultimately find better treatments.”
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