National disability charity Sense has announced plans to rebrand its website, logo and strapline on the same day that it also announced a new strategy for delivering accommodation services.
Sense simultaneously made both announcements yesterday and said that its rebrand will be rolled out in two phases. The first phase, rolled out yesterday, is a new logo which Sense said will “act as a signpost for all the work the charity is involved in”.
The new logo (pictured) features a new colour palette and a new strapline: “Connecting sight, sound and life” which replaces the charity’s old strapline: “For deafblind people”, which has been in use at the organisation since 2010.
The new strapline is, according to Richard Kramer, deputy chief executive at Sense, part of a broadening in the organisation’s scope.
“We were set up to support children and adults who are deafblind, but we also provide support for a wider group of people, including those with complex needs. Currently not all individuals and families are aware that we can provide services to them, and we know that there are people missing out on receiving vital support.
“The brand refresh is a vital step towards raising our profile in a crowded charity marketplace. As well as broadening people’s perceptions of who we support, we want to create a warmer, more dynamic feel to our visual identity to better reflect who Sense is.”
The second part of the rebrand will be a new-look website. While Sense couldn’t provide an exact date for the website to be rolled out, it said it will “happen next year”.
The new branding was developed by two agencies: Paul Barry Design and True and Good.
The work was undertaken pro-bono.
Sense’s new housing strategy
The national disability charity also outlined a new “housing solutions” strategy yesterday, to coincide with the first phase of its rebrand and broadening of its charitable objectives.
The charity announced it would be delivering “cost-effective supported living schemes, designed in conjunction with commissioners, families and service users” which will be “developed in key-priority areas across the country over the next few years”.
The first two of these new developments will be delivered in Birmingham and Exeter. An exact time for their opening has not been provided.
A Sense spokesman was unavailable for further comment at the time of writing.
Mark Lovell, director of business development at Sense, said: “Few providers really understand the particular needs of people with sensory impairments and those with complex needs. This means that people could miss out on the support that would enable them to live in their own home and local community.
"By developing new models of sustainable support for the people we work with, Sense is making a vital contribution to social care.”
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