Ten charities are joining together for the UK’s second World Cancer Day which takes place on 4 February, six more charities than took part last year.
Cancer Research UK, Breast Cancer Care, Breast Cancer Now, CLIC Sargent, the Movember Foundation, Anthony Nolan, Bowel Cancer UK, Children’s Cancer and Leukaemia Group, Marie Curie and The Royal Marsden Cancer Charity are uniting for World Cancer Day, and are encouraging supporters to purchase and wear a Unity Band.
The partnership involves a two-week campaign which culminates on World Cancer Day. Each charity is selling a Unity Band – a band made to be worn on the wrist – in their own colours, for a suggested donation of £2. The Unity Band is made of two parts, knotted together, to “represent strength in unity and the power of what can be achieved when people join forces”.
Ed Aspel, executive director of fundraising and marketing at Cancer Research UK, said: “On behalf of all the World Cancer Day partners, we’re all incredibly excited to be collaborating with each other for such a monumental event. It’s the second year World Cancer Day has been a combined fundraising and awareness campaign, and this time it’s on an even bigger scale. It’s fantastic to be part of a partnership that will continue to make an impact in 2017 and beyond.
“By joining forces, we hope to encourage the public to engage with World Cancer Day, donate and wear a Unity Band. The Unity Bands signify strength in unity and offers our shared audiences an opportunity to transform the lives of millions of people who are affected by cancer.”
All money raised through the sale of the Unity Bands will go towards the research projects and support services of each charity.
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