The Wombles will make an appearance in Remember A Charity Week 2020, featuring in a short animated film in support of legacy giving.
The campaign will focus on addressing a common misconception, which is that people can’t leave a gift to charity in their will if they wish to support their family and friends.
Remember A Charity Week is an annual campaign to celebrate legacy giving, which is hosted by legacy consortium Remember A Charity. The first was held in 2010, and around 200 charities took part in 2019.
This year it will take place from 7 to 13 September 2020. Participating charities will receive a range of promotional materials, and will be able to get their own branded film footage with the Wombles to help communicate legacies to their audiences.
Legacies likely to be a ‘critical’ income channel
Remember A Charity said that many charities have put their legacy programmes on hold during the pandemic.
Age UK is among the charities who have done so, its fundraising director told Fundraising Magazine earlier this month.
Remember A Charity said that while this is understandable, legacies will have an important part to play in helping charities survive the crisis.
Rob Cope, director of Remember A Charity, said: “While the nation battles Covid-19, charities have understandably held off from a great deal of legacy promotion activity. And yet, legacy giving is likely to be one of the most critical channels for the sector’s recovery, with gifts in wills never more needed.
“That’s why we’re working hard to ensure that this year’s Remember A Charity Week campaign not only reaches and engages more of the giving public, but that we create resources to help charities deliver their own unique legacy message too.
“The Wombles are warmly remembered for the way they supported each other and the wider community, and for their unfailing commitment to look after the world we live in. In such challenging times, who better to encourage the public to consider leaving a gift in their will?”
Great Uncle Bulgaria from The Wombles is reportedly “delighted” to be supporting Remember a Charity Week.
He said: “Now, more than ever, we need to help each other and the hundreds of charities that do such wonderful work in our communities and burrows. If you can ‘remember you’re a Womble’, we hope you can remember a charity in 2020.”
