Carolyne Coupelnow heads up the Supporter Marketing function for Alzheimer's research UK.

She was previously head of individual giving at The National Autistic Society, where she helped treble the income. 

Prior to this, she joined the Children’s Society in 2007 as head of acquisition, before being promoted to head of individual giving.

Carolyne has 12 years direct marketing experience - mainly from the commercial sector - and joined from Telewest Broadband where she was head of marketing for its home phone services.