The Charity Finance Group (CFG) has announced that it has left X as the social media platform no longer aligns with its values.
This week, CFG stopped posting updates to its over 11,300 followers on X and said it would now focus on developing its other social media platforms.
CFG is the latest on a growing list of charities leaving X, formerly known as Twitter, which includes fellow membership body ACEVO, Mind, the Race Equality Foundation and UnLtd.
Meanwhile, CFG recently reported its first financial surplus in five years, in its accounts for the 12 months to March 2024, after four consecutive annual deficits.
X ‘increasingly promotes divisive content’
In a statement this week, CFG said it has been less active on X over the past few months, posting less on there while increasing its social media presence on other platforms including LinkedIn and Bluesky.
Despite previously having “hundreds of interesting and enjoyable conversations” on X, CFG said the platform no longer aligns with its values.
“Our core values of integrity, support and dynamism are at the heart of this decision,” it said.
“Our commitment to integrity means we cannot continue to actively engage with a platform that increasingly promotes divisive content.”
It said its resources would be “better directed toward platforms that aim to provide an inclusive space where charitable voices are heard and amplified and contribute positively to the causes we all serve”.
“Furthermore, our value of dynamism underpins our curiosity and engagement with the evolving social media landscape, embracing new platforms that offer more constructive environments for meaningful engagement and community building,” it added.
High hopes for Bluesky
Nicola George, digital manager at CFG, told Civil Society that “now is the right time to exit X”.
“Over the past year, engagement has steadily declined as other organisations and our followers have wound down their activities or left the platform,” she said.
“We followed suit towards the end of last year by significantly reducing the amount of content we posted. But this decision is as much about ethics and values as it is about engagement.”
George added that by reducing time spent on X, CFG has been able to have “many more great conversations” with members and other stakeholders on LinkedIn.
“At the same time, we’ve been exploring alternative platforms, especially those that give us the ability to microblog live,” she said.
“Bluesky serves that purpose well and we’re really happy to see that many of our members and sector partners are now active on Bluesky.
“I think we’re all still finding our feet with the platform and hope it’ll be as successful for all of us as Twitter once was.”
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